Works, Fonts, Vault, Info

For project inquiry
jmlee9762@gmail.com

Hi! Jumyoung Lee is a graphic designer based in Seoul, focused on typography and brand identity.

His work spans a wide range of industries and project scales—from large-scale corporate identity systems for global brands such as Google, Samsung, Riot Games, Kia, and Hyundai, to emerging brands and cultural initiatives.

Selected Works Logo Archive

K intelligence

Brand Identity for the next Korean AI

The Parkside Seoul (Upcoming)

Signage Design System for the multi-residential complex at the heart of Seoul

Hyundai Insurance

Emblem Design for 70th Anniversary

Nevins Records

Lettering for an analog-driven record culture brand.

Haesi

Brand Identity for a lifestyle brand inspired by Korean traditional aesthetics

Valorant Champions 2025

Lettering for Valorant Champions 2025 held in Paris

Dokkaebi Janchi

Poster submission for Big River Poster Festa

Dadakdadak Market: Baeksanghoe (百象會)

Poster Design for a cultural exhibition project connecting local communities and brands

Kumho Tire

New brand identity and sidewall design for Korea's No. 1 tire brand

CLED (Upcoming)

Brand Identity for the Wellness Device using Crystal

Minima

Brand Identity for Composer Trio based in Korea

Kia Sustainable Movement (Upcoming)

Logo Design to visualize Kia’s ESG movement

Double D (Upcoming)

New Identity and web design for a Seoul-based design and content group

Gamhong Apple Typeface

Promotional key visual

Parfum Samgak

A custom typeface design for a local perfumery located in the heart of Seoul

Ewha Womans University

New Signature Design System for Ewha Womans University, the Largest Female Educational Institute in Korea

Madeca Cream

A packaging design for Madeka Cream Season 7, Dongkuk Pharmaceutical's anti-aging cosmetic product